STACKD helps people in office buildings get in touch – for business or beers. We would like to think that it’s the people around you that should be part of your social network: people you meet in the elevator rather than on Facebook, people you follow to the 14th floor instead of on Twitter. Online social networks are great for what they are. We built STACKD to tap the potential of the place you stick around most: the office. In 2008, Supermetric moved into a 20 story building in Manhattan’s Flower District. We noticed how people used the elevator to post items they wanted to sell. Sometimes companies left postcards advertising their business. Each time the elevator stopped we caught a glimpse of who else had set up their business here. It seemed like all the clients and collaborators you might ever want could be a floor or two away. We
designed STACKD in order to get to know them. The concept reflects our opinion that the next phase of the internet will incorporate physical location and proximity in much more important ways than previously – particularly when you think about the internet as mobile and ubiquitous. STACKD is a step in that direction.
[Supermetric has been purchased by MBLM in 2010. All rights and intellectual property fully owned by MBLM.]